Although the Estes Park area draws in millions of visitors every year, it's a tough market for a short-term rental business. With such picturesque surroundings, many tourists want the best that Colorado has to offer.
The trick is figuring out how to stand out among the crowds of other rentals.
We're here to guide you in the right direction by using your audience to your advantage. By putting focus on your audience, you could find your business flourishing like never before.
Continue reading to learn key marketing tips that can boost your rental's appeal!
Local Inspiration
Estes Park ranks 7th on the list of mountain towns. That's something you should use to draw guests to your property.
Use local beauty as inspiration to turn your property into a Colorado paradise that'll leave your guests wanting more.
For example, it doesn't make sense to use coastal themes for your property. People want the rustic and natural charm that they can only find in Colorado.
Offer Adventure
Few places are as full of adventure as Colorado. There are plenty of places for hiking, skiing, fishing, kayaking, picnicking, and much more.
Make sure to play into this idea of ultimate adventure when marketing to your audience.
Let your guests know how much there is to do in the area so that they can't wait to arrive. Offer your personal stories and recommendations to give a friendly spin to their stay.
Seasonal Marketing Campaigns
Changing up your focused marketing strategies to suit the seasons can help your property attract more guests. This type of seasonal marketing shows guests that you stay involved with the property. It can also make the property more alluring to people on vacation.
A family with children, for example, is likely to be more favorable towards a rental that's decked out with winter holiday lights than one that's barren. This mentality brings a sense of fun to your property that is attractive to many types of guests.
Analyze Guest Reviews
To find your target audience, you need to listen to what people are saying. This includes both the good and the bad. If you don't request reviews from your guests already, it's time to start now.
Guest reviews are a valuable goldmine of information on how to improve your rental. People won't hesitate to tell you all the things you're doing right and what things missed the mark.
Take the time to analyze every guest review. Don't hesitate to ask follow-up questions when necessary. All of these small details can make a huge improvement to your rental property.
Short-Term Rental Management
When your short-term rental isn't finding the kind of success it deserves, a second point of view can be an invaluable asset. Hiring a professional property management team can give you greater insight into the local market.
PMI Estes Park is a localized rental management company that's backed by a large franchise with 20 years of experience. Our team can help you pinpoint potential issues that hinder your property business's success. Contact us today, and one of our experts will work with you to help you achieve all of your goals!
