With over 4.5 million visitors annually, Estes Park offers property owners an excellent opportunity to generate income through vacation rentals. But you'll also be competing against other property owners hoping to capitalize on this charming town on the front range of the Rockies. With the right strategy, however, you can build a steady stream of bookings.
Keep reading to learn how to maximize your Estes Park property rental for vacations!
Invest in Updates
The best vacation rentals in Estes Park have top-notch amenities to attract guests. Appealing short-term rental properties also boast modern interior spaces. To improve your property, consider updating:
- Kitchens and bathrooms
- Landscaping and exterior spaces
- Major home systems
Vacation guests don't want to deal with a faulty furnace during a winter stay. And they might not even consider your home if its kitchen looks dated.
You'll make a better first impression with well-groomed landscaping and refreshed bathrooms. Additionally, adding stellar amenities, like fire pits and hot tubs, can help seal the deal in a competitive rental market.
Create a Seasonal Pricing Strategy
Vacation homes in Estes Park need pricing strategies that consider seasonal demand. Although Estes Park is popular year-round, you should:
- Raise prices from June through September
- Bank on skiers and snowboarders from January through March
- Lower prices during the spring season
You'll also need to price your property to create enough cushion to cover vacation rental costs, like cleaning and maintenance. Research comparable properties first. Then map out a pricing calendar that raises or lowers prices accordingly.
Market Your Property Well
You won't be able to generate any holiday rental income if people don't know your property exists. Devote resources to creating a professional marketing presence that will turn heads - and earn bookings. Plan to:
- Use professional photography
- Write vivid and appealing descriptions
- Leverage social media and online booking sites
Drone footage can show off stunning views of the mountains or close proximity to town. Use well-composed photographs to capture spacious kitchens or decks. And write descriptions that highlight updated bathrooms or unique features, such as saunas.
You'll use these strong visuals and descriptions to build stand-out listings on popular booking sites. And use social media to post your listing to extend your reach.
Focus on the Guest Experience
The best luxury vacation rentals will have accessible hosts who prioritize their guests. You'll make guests feel at ease if they know they can reach you for questions. To be a good host, make sure you:
- Respond to all inquiries promptly
- Create a welcome basket
- Maintain your property
Guests will expect to see a clean property with laundered linens and spotless floors. Adding a welcome basket with some local goodies and recommendations can contribute to a better experience, too.
Enhance Your Property Rental for Vacations
Knowing how to improve your property rental for vacations can help set the foundation for financial success. With updated spaces and an adaptable pricing strategy, you'll attract the attention of vacationers. Develop a marketing plan and prioritize your guests to help earn repeat bookings.
At PMI Estes Park, we offer the area's most complete vacation rental management services. As a locally owned company, we understand rental market conditions and can develop marketing packages to elevate your property's profile.
Contact us today to learn how we can help you!
